About This Document
This Brand Influencer Agreement defines the partnership between a Brand and an Influencer for marketing and promotional activities.
It outlines deliverables, payment terms, ownership of content, confidentiality obligations, and dispute resolution procedures, ensuring that both parties are aligned and legally protected.
Who Should Use This Template
Brands hiring influencers for social media promotions, events, or content creation
Startups launching influencer marketing campaigns to grow brand awareness
Influencers who want clear expectations and payment terms for promotional collaborations
Marketing teams seeking a professional agreement structure for working with external content creators
What the Template Includes
Scope of work, including the number of posts, type of content, platforms used (customizable in Schedule A)
Term and termination clauses allowing either party to end the agreement with 30 days’ notice
Payment structure: fixed payments, commissions, and/or product discounts
Intellectual Property Rights: licensing created content to the Brand while retaining ownership unless otherwise specified
Confidentiality obligations lasting for five (5) years after termination
Legal compliance requirements for advertising and promotions
Indemnification obligations protecting both Brand and Influencer
Limitations of liability clauses
Governing law and dispute resolution by individual arbitration
Editable Word format for quick customization
Instructions for Completing the Template
Insert the Brand’s legal name and the Influencer’s full legal name at the top of the agreement.
Define the Scope of Work in Schedule A, specifying:
Deliverables (e.g., number of posts, stories, videos)
Platforms (e.g., Instagram, TikTok, YouTube)
Posting schedule and deadlines
Specify the Compensation terms in Schedule A, including:
Payment amounts and structure (e.g., lump sum, per-post rate, commission)
Payment schedule (e.g., monthly, upon completion)
Ensure any expenses requiring reimbursement are pre-approved in writing.
Confirm that the Brand’s content guidelines are shared and incorporated if needed.
Fill in the governing law section to match the Brand’s home jurisdiction.
Both parties should sign and date the agreement before work begins.
Important Reminder
This document is provided as a template to assist with standard influencer marketing arrangements.
It does not constitute legal advice. You should consult a qualified attorney to review and adapt this Agreement based on specific collaboration details, FTC disclosure requirements, and intellectual property considerations.
About This Document
This Brand Influencer Agreement defines the partnership between a Brand and an Influencer for marketing and promotional activities.
It outlines deliverables, payment terms, ownership of content, confidentiality obligations, and dispute resolution procedures, ensuring that both parties are aligned and legally protected.
Who Should Use This Template
Brands hiring influencers for social media promotions, events, or content creation
Startups launching influencer marketing campaigns to grow brand awareness
Influencers who want clear expectations and payment terms for promotional collaborations
Marketing teams seeking a professional agreement structure for working with external content creators
What the Template Includes
Scope of work, including the number of posts, type of content, platforms used (customizable in Schedule A)
Term and termination clauses allowing either party to end the agreement with 30 days’ notice
Payment structure: fixed payments, commissions, and/or product discounts
Intellectual Property Rights: licensing created content to the Brand while retaining ownership unless otherwise specified
Confidentiality obligations lasting for five (5) years after termination
Legal compliance requirements for advertising and promotions
Indemnification obligations protecting both Brand and Influencer
Limitations of liability clauses
Governing law and dispute resolution by individual arbitration
Editable Word format for quick customization
Instructions for Completing the Template
Insert the Brand’s legal name and the Influencer’s full legal name at the top of the agreement.
Define the Scope of Work in Schedule A, specifying:
Deliverables (e.g., number of posts, stories, videos)
Platforms (e.g., Instagram, TikTok, YouTube)
Posting schedule and deadlines
Specify the Compensation terms in Schedule A, including:
Payment amounts and structure (e.g., lump sum, per-post rate, commission)
Payment schedule (e.g., monthly, upon completion)
Ensure any expenses requiring reimbursement are pre-approved in writing.
Confirm that the Brand’s content guidelines are shared and incorporated if needed.
Fill in the governing law section to match the Brand’s home jurisdiction.
Both parties should sign and date the agreement before work begins.
Important Reminder
This document is provided as a template to assist with standard influencer marketing arrangements.
It does not constitute legal advice. You should consult a qualified attorney to review and adapt this Agreement based on specific collaboration details, FTC disclosure requirements, and intellectual property considerations.
